Essentials of SmartPLS 4: For Research and Data Analysis
PLS-SEM is a composite-based approach to SEM that aims at maximizing the explained variance of dependent constructs in the path model. Researchers and practitioners use PLS-SEM, especially when they conduct studies on success factors and the sources of competitive advantage. Compared to other SEM techniques, PLS-SEM allows researchers to estimate very complex models with many […]
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