It doesn’t matter if you’re working for a small business, an NGO, as a product manager at a tech company, or if you’re a seasoned entrepreneur. Understanding the most important problem to solve is critical in every function and is an absolute superpower.
Identifying the most important problem to solve is the basis of every successful project, product or company. In this course you will learn the correct way to speak to your customers (even if you don’t have any yet) and how to identify their most pressing problems and needs through a sea of noise. The strategies, frameworks, and tactics in this course are used by the leading tech companies and entrepreneurs in the world and can be applied to almost any scenario from starting a company to operational improvements or entering new markets.
Strong leaders can clearly and succinctly express which problems they are solving and why they are solving them. This course will teach you the most essential methods to master this skill. We include a comprehensive example which takes you end to end and also include templates to make it easier to apply these in real life.
You will learn how to:
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Find customers to interview
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Conduct interviews in the correct manner
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Organize and structure your interview for later analysis
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Extract insights from your conversations
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Identify specific problem areas from feedback
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Map the comprehensive problem space
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Identify the most pressing problems
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Decide which problems are worth solving
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Align on which problems to solve
