Find out what your customers are really thinking. Learn how to build a survey that customers will actually finish and how to analyze the data to make better business decisions.
Curriculum:
01
Intro to Survey Crafting
Get an overview of the course and how our example survey will help a local coffee shop capture more customers.
02
Use Cases for Research Surveys
Learn what survey questions are most effective for your business case, the scope of these questions, and how to ask them.
03
Survey Best Practices
Get the best practices and core tools for building a quality survey that customers will COMPLETE, including language, flow, duration, and neutrality.
04
Survey Screener & Introduction
Uncover the 5 parts of every survey and how to craft a clear, engaging introduction.
05
Crafting Core Survey Questions
Dive deep into writing survey questions with proper formatting to gather actionable answers.
06
Demographic Questions + Survey Closing
Find out more about your customers’ attributes and create a strong survey ending.
07
Deploying Your Survey
Before officially launching, learn the key steps to deploying a winning survey.
08
Analyzing Results
Your survey is only good as the insights you gain from it. Learn to analyze survey data like a pro.
In this course, you will learn from:
Tommy Moreno
Cofounder & CEO, Pareto Labs
Strategic Planning, Disney
Nic Barnhart
Cofounder & CPO, Pareto Labs
Finance/Analytics, ZipRecruiter
What people are saying about this course…
“I like how they use the example with the coffee shop. I like this lesson and how I can easily use these things on my own when crafting my own surveys. It was very practical and easy to understand.”
“Covered all bases. Very thorough. Extremely liked it.”
“The course was great and provided me with a few tools to implement before deployment of my survey.”
“Lots of great information in this tutorial! Well done Pareto Labs!”
“Really well-rounded course with a great subject matter and real-life examples.”
