Welcome to our course on freelancing! If you’re interested in going freelance or learning how to be a successful freelancer, this course is perfect for you.
This course is designed for creative freelancers or anyone who uses their creative skills in their work, including:
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Graphic designers
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Illustrators
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Photographers
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Website designers
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UX/UI designers
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Anyone with creative skills who wants to go freelance
However, anyone can benefit from this course, even if you don’t use creative skills in your work.
This extensive course covers all aspects of the freelancing process, including:
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Setting goals
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Writing a story, bios, profiles, and mission statements
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Finding your target market
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Personal branding
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Brainstorming logo ideas and discussing color
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Creating business cards and letterheads
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Building online and PDF portfolios
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Finding clients online and offline
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Building an Upwork profile
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Hourly and fixed rate pricing
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Finding your perfect hourly rate
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Working through practice quotes
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Creating a contract and discussing contract basics
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Determining when to go full-time
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Managing money and cash flow
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Reviewing different client situations and how to handle them
Throughout the course, you will have access to over 100 pages of written content and downloadable resources. We will also work through exercises together, such as brainstorming logo ideas, creating business cards and letterheads, and practicing quotes.
The course will also cover topics such as crafting your freelancing story to write effective bios and marketing copy, creating a compelling mission statement, and using branded assets to make yourself look professional and consistent. You will learn about the power of a stellar portfolio and how to present your work in various formats, including a PDF portfolio and a website-based portfolio. We will also review how to post your work to third-party websites like Behance.
Finding clients is one of the biggest challenges of freelancing, so we will spend a significant amount of time discussing different ways to secure clients online, offline, and on social media. You will learn how to write compelling bios and profile descriptions to attract potential clients, and we will create an Upwork profile together to learn how to use freelancer websites to find work.
Pricing your work is crucial to maximizing your earnings as a freelancer, so we will explore various pricing methods and discuss the pros and cons of hourly and fixed-rate pricing. We will find ways to create accurate and profitable quotes and work through practice quotes to get comfortable with pricing your work. Working with clients can also be challenging, so we will learn how to create contracts that protect you and discuss upfront deposits, project scope, and other important topics. We will also work through a contract together and provide a basic contract as a downloadable resource.
We will review negative client situations and discuss the best ways to navigate them, as well as copyright issues and best practices for using fonts, photos, and graphic resources in client work.
Managing your income and cash flow is crucial to your success, so we will discuss when it might be the right time to go full-time and even quit your job. We will also review cash flow basics and how to manage your income from month to month.
This course is dynamic and will have additional content added to it. You will have access to more than 100 pages of written content in bite-sized downloadable resources to help you engage with the material. You can work through the course with both videos and resources, adding another level of engagement.
