You can have a product or business idea but it doesn’t mean you have a brand. Having a brand is about telling story, your whole purpose & why behind that product, service, business idea. Learn how to create a brand strategy, visual identity, and messaging with a quick and seamless approach. The Brand Builder Course is for entrepreneurs and small businesses looking to build an authentic brand with impact. Complete with real world examples, brand exercises and worksheets. Includes 5 chapters, 12 lessons, 3 worksheets and lifetime access.
Course Benefits: Differentiate | Add value and credibility to your product or service | Build brand affinity | Cultivate a community | Amplify customer demand
About the Instructor:
Anastasia Salazar is the founder and Creative Director of Anastasia Salazar Ltd. She has 9+ years of branding and design experience. Some notable clients include Google, Facebook, Allbirds, Twitter, Oscar de la Renta and Oculus.
Curriculum Overview:
Research & Discovery
Learn how to conduct an audit of your business and discover the key pillars of your identity through guided conversations and analyzing the competitive landscape and target audience.
Messaging
Understand the importance of a consistent messaging, and identify the key messaging elements your brand needs — voice & tone, messaging pillars, tagline, etc.
Drafting Concepts
Uncover sources of inspiration — other brands, art, or even everyday objects — and find out how to create a mood board. Hear tips on translating this research into your visual identity, and revising it to perfection.
Creating Guidelines
Determine the rules you’ll use to maintain your branding across a wide variety of applications, from color palette to typography to hierarchy and more.
Brand Applications
Identify where you’ll apply your brand and get advice on best practices for creating deliverables such as a website or social media content.
Worksheets: Target Audience Personas | Questionnaire to guide your brand messaging | Brand Scales | First Steps Checklist
These worksheets are available as a downloadable PDF or editable online in Figma.
